March
2009
The Results Value Story0
I started out my real estate career right out of college buying and selling small apartment buildings and rental houses as investments. I dealt with a lot of real estate brokers and agents through the years. I ended up selling most of my commercial properties myself and learned what works and what does not. For my residential properties, I had to use agents because they needed to be listed on the multiple listing service and only agents can do that. Through the years I had some good agents and lots of bad agents. I spent a large part of my career being a seller just like you.
Being a seller is often a frustrating experience. Being a real estate agent is one of the few professions in which you can obtain a license without any education and it shows. The vast majority of licensees are not professionals and do not make a living by selling real estate. So I saw an opportunity, and to supplement my investment income, I became an agent myself and then a licensed California real estate broker (agents work for brokers).
An Industry that Acts more like a Union
What I have discovered is that largest national real estate brokerage firms often act like a large union that lobbies Washington to serve their own interests. These interests are not always aligned with the consumer’s interests or in the spirit of true free enterprise. Pick any known brokerage firm: Coldwell Banker, Prudential, Sotheby’s, Century 21, even RE/MAX. Let’s compare how they operate to… let’s say Amazon.com for example, a great success story that also serves consumers. What has made Amazon successful? They offer great selection, great prices and fast delivery. Their entire business is built around serving those three fundamental needs of consumers. National real estate brokerage firms try to sell the public a different bill of goods. They do not offer great pricing, in fact, none of their national ads even mention pricing. Why? Because they want to charge you as much as you will stomach. It’s their dirty little secret.
What about quality? Quality varies tremendously because 9 out of 10 of their agents have no idea what they are doing and the results prove that out. This is why there is so much confusion and skepticism for many home sellers when hiring an agent.  There are discount services available like HelpUSell and others but they do almost nothing except place an ugly picture of your house on the listing service. Low pricing but NO service so you will need to fire- sale your home to get it sold this way.
The Solution is Efficiency
Through years of trial and error marketing luxury real estate, I have learned what works and what does not to get top dollar for a property and get it closed as soon as possible. By knowing what does not work, I have become much more efficient and can get the job done with less cost, which I will now pass on to the client. You can have it all. The best campaign, a strong negotiator, a smooth transaction AND the best pricing.
Learn more at ResultsValue.com